Positive and negative space
One of the key challenges was how to bring out the themes and imagery of the print work in a medium where accessibility and usability must always come first.
The brochure and layout designs for AEGON UK were based around the idea of creating positivie and negative spaces using shapes of solid colours and some beautiful abstract photography. For the digital designs, these shapes and imagery had to be present but could not intefere with the functionality of layouts.
The solution to this problem was to create specific areas where these shapes could be used. We created areas that were functionally separate from the main content but which gave the page a uniform AEGON look and feel. These areas were the headings and footers on web pages and email templates, and a large Flash area on the web homepage.（本文为代用文字）
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